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This means they will need to implement a strong crisis management strategy to ensure they make the best out of a bad situation. Speed and efficiency is very important when this occurs and if dealt with effectively it can even make the business come out stronger because of it.
There are various ways in which a business can deal with unwanted material. To find out ways of dealing with defamation and becoming more aware of the effects it can have, read the article on Internet Defamation Crisis Management.
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