|Internet Law Centre
It is not always advised to respond to the negativity but if you do then be careful what you say. Always be polite and never say anything that can get you in trouble in the future. If you are responding on behalf of a company then you need to remember that what you say will greatly reflect the company. If you respond in anger and say things you may regret, your company will suffer as well as you.
Responding to these forums could in turn attract search engine results to the bad review meaning the bad review will increase internet traffic. This will result in more visitors reading the bad reviews.
This then has a huge effect on your reputation or perhaps your business which could lead to huge consequences.
Read tips on how to deal with internet defamation at The Internet Law Centre.