When something has been written about you or your company on the internet and you are a victim of online defamation it is probably your natural instinct to keep clicking on the defamatory link. Do yourself a favor and try not to - the more times the link is clicked, the more popular it will become and the more visible it will be to others.
Avoid telling friends and family about the website that contains the negative posts as they are likely to check the link out even if you tell them not to. You want to try to keep this issue to yourself as much as you can to reduce the number of clicks the website receives.
Clicking on the link that contains the defamatory material unfortunately makes it more powerful. Search engines give priority to popular links. So every click ... read more on why not to click on defamatory links at the Internet Law Centre.